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I created Ruby Rhubarb because I strongly believe that girls should be allowed to be girls for as long as possible.

Many of you know that my daughter is the inspiration for Ruby Rhubarb, as such we are guided by what feels comfortable and practical to a young girl, so for the second year running we have included shorts in our range.  Of course, we will continue to create fun frock and scrumptious knitwear for girls up to the age of 12.  

All our clothes are lovingly made in London and South East England, to last and to be passed onto younger sisters or special friends.